One of my first ads was a long copy print advertisement. A two-page spread in the first 3 pages of a renowned newspaper, discussing the most laughable adventures gone wrong. I won't spoil the ending but everything from finding these stories to the meetings around it were a treat in their own accord. It's briefs like these and the passionate NCDs and CDs who make great ads possible. 

When I read about this story, I was terrified to say the least. But since this ad was supposed to make you laugh not give you an existential crisis about the world we live in, we made it a little fictional. The tribe's name is real, yes Indians are banned from going there for their own safety, yes, the character the character this story is based on died in real life (sorry) but still an incredible read.